B2B Positioning Consultancy

You're producing content. Your market still isn't responding.

Most B2B tech companies don't have a marketing problem. They have a positioning problem. We fix that.

Get a free positioning audit →

Founder of Starling Bank used our language to brief the FCA. Primary research covered by The Times, BBC and The Daily Telegraph.

Experience Across
01 — Sound Familiar

Does this sound familiar?

01

The strategy feels unclear

You have someone in marketing but the strategy still feels unclear. They're executing but nobody's sure what they're building towards.

02

Sales keeps going off-script

Your sales team keeps going off-script because the messaging doesn't quite fit what they're actually selling.

03

You sound like everyone else

Your market is full of companies saying the same thing. You know you're different but you can't articulate why in a way that lands.

04

Content isn't converting

You're producing content but it's attracting the wrong buyers — or not moving the right ones closer to a decision.

02 — The Real Problem

Most B2B tech companies have the same problem. The product works. The team is strong. The market just isn't responding the way it should.

The gap is almost always in the positioning — in the language being used for buyers who don't know they have a problem yet, and the language being used for buyers who are almost ready to act. Treating them the same way is why the market feels flat.

We build the strategy that closes that gap.

03 — What We Do

We build the positioning strategy your market has been waiting for.

Marketann is a B2B positioning consultancy for AI and deep tech companies with a technically strong product and a market that isn't responding yet. We build the narrative architecture, the buyer stage language strategy, and the content direction that makes everything else work.

The Foundation
01

The Positioning Sprint

In two to three weeks we audit your current positioning, identify the gap between your market language and where your buyers actually are, and deliver the narrative architecture your whole company can organise around. You leave with a working document, a buyer stage language map, and a 90-day content architecture. Ready to execute the next day.

from £8,000
Own The Conversation
02

The Market Authority Programme

For companies who need to own a conversation in their market. We commission or design primary research, build the narrative around it, and activate through press, events and advocacy. The outcome is your company becomes the reference point in your category.

from £30,000
Ongoing Partnership
03

Fractional Strategic Lead

Ongoing monthly retainer. We own the strategic narrative and content direction so your team always knows what they're building and why. Senior strategic thinking without the full-time hire.

from £5,000 / month
04 — What You Leave With

Strategy that doesn't sit in a drawer.

Every Positioning Sprint delivers three things your team can use the next day.

01

The Narrative Document

Plain language. One source of truth. Written so your CEO can use it in a board meeting, your sales team can use it in a call, and your marketer can brief from it.

02

The Buyer Stage Language Map

The actual words and messages for problem aware, solution aware and product aware buyers. Your marketer picks this up and knows exactly what to write and why.

03

The Content Architecture

Your first 90 days of content mapped to buyer stages. A deliberate programme where each piece moves a specific type of buyer closer to understanding why they need you.

05 — Is This You

Let's be clear about fit.

This is for you if
  • +You're a Seed to Series B B2B tech or AI company
  • +You have marketing activity but it isn't generating the traction you expected
  • +Your product is technically strong but your market language feels vague or interchangeable
  • +You have someone in marketing but no clear strategic direction
  • +You're about to raise or go to market and need the narrative to be right
06 — Founder

Built from the inside.

I've spent the last decade inside B2B technology companies where the product was genuinely good and the market wasn't responding to it yet.

At UnlikelyAI we commissioned primary research, named a problem the market felt but couldn't articulate, and built the narrative from scratch. Within six months the founder of Starling Bank was using our language to brief the FCA on AI in banking — a commercial outcome that started with getting the positioning right.

The same pattern existed at every company I worked in. Deep tech, cleantech, fintech, travel tech. Technically strong product, vague or interchangeable market language, and buyers at completely different stages of understanding all being spoken to in the same way.

Marketann is me doing it from the outside — for companies that need someone who has lived that problem, knows what it costs, and knows how to fix it.

— Paru Tanna, Founder
Selected Results
  • AI Trust Report 2026 — The Times, BBC, The Daily Telegraph
  • Research launch attended by senior leaders at J.P. Morgan, UBS, PwC, Cabinet Office and Deloitte
  • £612,640 revenue opportunity (+206%) — B2B travel tech GTM strategy
  • $3M revenue across 7 product launches — B2C edtech
  • 42% MoM traffic growth through content and SEO strategy
  • Shortlisted EVies Award — Best Marketing Campaign 2025
8+
years across B2B tech
5
sectors
£612k
revenue opportunity generated
$3M
in launch revenue
07 — Results

What happens when the positioning is right.

Within three months of working with Paru our sales conversations completely changed. We stopped explaining what we do and started having commercial conversations.
— Founder, Deep Tech AI
The narrative document became the brief for everything — our website, our pitch deck, our sales collateral. It's the thing we keep coming back to.
— CMO, B2B CleanTech
We'd been struggling to articulate why we were different for two years. Paru named it in a week.
— CEO, Enterprise SaaS
08 — Process

How it works.

01
Discovery call
45 minutes to understand where you are, what's not working, and whether we're the right fit.
The discovery call is free. No preparation needed. We'll tell you exactly where the gap is — whether you work with us or not.
02
Positioning audit
We review your current messaging, content, sales materials and competitor landscape.
03
Narrative build
We develop the positioning strategy, narrative architecture and buyer stage language map.
04
Handover & activation
We walk your team through everything and brief the first 90 days of content.
Most Positioning Sprints complete in 2–3 weeks Most clients see the first output within 5 days of kickoff
09 — Get Started

If your market isn't responding, the strategy is the place to start.

Book a free 45-minute positioning audit call. We'll tell you exactly where the gap is — whether you work with us or not.

Book your call → Limited availability. Two new clients per month.